Top 5 Benefits of Advertising with Posters (for local businesses)

If you have a local business, then advertising with posters is the way to go.  

By using this often underutilized, yet highly effective local marketing method, your business will have higher exposure, gain more customers, and ultimately make more sales.  

And here’s why...

 

Top 5 benefits of advertising with posters:

 

1. Affordable

Money talks… 

In comparison to most traditional marketing methods, such as television, radio, or magazines - posters are relatively inexpensive to use and can function as an excellent local marketing tool.  

In addition, unlike digital marketing methods which require ongoing investment, such as Facebook Ads where you pay per click, posters only require a once-off payment to your designer and printing company.  

In a nutshell, advertising with posters offers a low-cost investment that brings in a high return on investment.

 

2. Versatility

With its endless design possibilities, striking fonts, gorgeous graphics, and attractive words, posters offer your business a huge advertising scope to truly impress your audience.  

They also provide a lot of flexibility when it comes to their sizes and variety as they can practically be placed just about anywhere where the law allows it.

With tons of advertising spaces scattered across South Africa, the options of where to place your posters are endless.  

Shopping centres, public places, elevators, washrooms, lifts, escalators, eating areas and the heavy footfall outside toilet facilities all create the perfect opportunity for your poster to captivate your audience.

 

3. Continuous Exposure

Your poster can stay in the same place for a very long time.  

This means that it’ll give you long-term exposure as your ideal local audience will continuously see your poster whenever they walk or drive by.  

According to studies, it’s estimated that a person needs to see an advert 5 to 7 times before they purchase the item or service. This fact alone shows you how powerful posters truly are, as they make it extremely likely for your audience to purchase from you at some point in time.

 

4. Credibility

Poster advertising is a tradition that has been around for many many years.  

As a result, consumers see them as a trustworthy form of marketing. In addition, customers are also more likely to trust poster adverts because they appear in public places and are more accessible.  

According to advertising surveys conducted by Clutch, consumers see traditional advertising methods, such as television, newspaper, and radio, as more trustworthy than online marketing.  

This same study concluded that 58% of consumers trust printed advertisements, whereas only 38% of consumers trust social media adverts.

 

5. Local Impact

Your poster has the ability to stop your audience in their tracks by making an immediate visual impact on them.  

By positioning your poster in your local town, a busy street, highway, or elevator, you’ll captivate the right audience every single time. 

This will also spread brand awareness amongst your local community as it will reach a large audience in a small amount of time.  

Needless to say, if you have a local business that knows exactly where to find its ideal buyers, then posters are a great option for you!

 

Conclusion

Advertising with posters is an extremely powerful and effective local marketing tool that can’t be replaced by anything else.  

Not only is it affordable, versatile, and credible, but it also offers a strong local impact with continuous exposure.  

By effectively utilizing the power of poster advertising, your business can jump ahead of its competitors and become the go-to local business that consumers trust.  

Need an attractive and highly captivating poster for your business? Contact us today!